The Development of a Growth-Strategy Support Model to Enable Cross-Border Expansion Stratagems

The lack of proximity between economic agents in Africa and the rest world is compounded by regional instability, including pandemics conflicts. Identifying these ever-changing challenges provides foundational problem when desiring growth such environments. Hence, primary research objective study to develop a growth-strategy support model (GSSM) provide requisite rigor developing strategies. This chapter elucidates method applied herein. embraced realism framework utilizing SWOT PESTLE techniques, built on principles stakeholder stewardship theories. results from qualitative research, i.e., semi-structured interviews, were weighted align with predetermined organizational risk appetite tolerance levels. Ultimately, taking cognizance tolerance, envisaged facilitates analysis ranking pertinent factors. conclusive findings confirmed medium risk, which, based profile, suggests organization move next phase its process.